Top 5 Most Popular Betting Apps at a Glance
Paddy Power
Bet £10 Get £20 Free Bets
18+ UK/IE only. Register via Friends with Benefits using a valid referral code, deposit £10 with a Debit Card (no Apple Pay), then place a £10+ Sportsbook bet at 1/2 (1.5) or higher within 30 days. After settlement, receive a £20 free bet. Free bet valid 30 days; stake not returned. E-wallet deposits excluded.
| App | Popularity | Review |
|---|---|---|
| Paddy Power | 100 | Read Full Review |
| William Hill | 91 | Read Full Review |
| Ladbrokes | 91 | Read Full Review |
| Sky Bet | 83 | Read Full Review |
| Betway | 81 | Read Full Review |
Scores are normalised to a range between 0-100, where a higher score indicates that the app is more popular. As of 2026, Paddy Power is leading the scoreboard with 4.7/5 rating and 254000 reviews on Apple's App Store.
Looking for something else? Check out these category guides for your specific needs:
What Makes an App Popular?
When comparing the most popular betting apps, it is not enough to look at download numbers alone. Some apps have been around for a decade, while others are brand-new. A long-running app will naturally have more downloads, even if it is not as active today.
To make the comparison fair, we use a popularity score that looks at how well each app performs relative to how long it has existed.
1. Older apps shouldn't automatically win
If an app launched in 2015, it has had many more years to collect downloads and reviews than an app launched in 2021. So instead of comparing total numbers, we look at how much attention an app gets per year.
2. We calculate "popularity per year"
For each app, we look at:
- How many people downloaded it
- How many years it has been available
- How many users are on iOS and Android
Then we estimate how much traction the app gets each year, not just overall. This gives a much clearer picture of which apps are truly the most popular betting apps today — not just the oldest.
3. We combine iOS and Android activity
Some apps are stronger on iPhone, others on Android. We blend both sides so the score reflects overall mobile popularity.
Individual Breakdown of Apps
Betfred
As of 2026, this app has 62000 reviews with a 4.7/5 rating on Apple App Store. It also has 13300 reviews with a 4.3/5 rating on Google Play Store. The app was first released in 2015.| Year Released (iOS) | 2015 |
| Reviews (iOS) | 62000 |
| Rating (iOS) | 4.7 |
| Year Released (Android) | 2017 |
| Reviews (Android) | 13300 |
| Rating (Android) | 4.3 |
Betfred
Bet £10 Get £50 Free Bets
18+ UK/IE/GI new customers only. Deposit £10+ with debit card or a debit card linked to Apple Pay or Truelayer (Instant Bank Transfer), then place a £10 first bet at 2.0+ that settles within 7 days. No cash-out or free-bet stakes. Receive £50 in Free Bets (3x£10 any market, 2x£10 accas) within 10 hours of settlement. Free Bets expire in 7 days.
Betway
As of 2026, this app has 43000 reviews with a 4.8/5 rating on Apple App Store. It also has 21900 reviews with a 4.6/5 rating on Google Play Store. The app was first released in 2017.| Year Released (iOS) | 2018 |
| Reviews (iOS) | 43000 |
| Rating (iOS) | 4.8 |
| Year Released (Android) | 2017 |
| Reviews (Android) | 21900 |
| Rating (Android) | 4.6 |
Betway
Bet £10 Get £40 Free Bets
18+ UK new customers. Place a min £10 pre-event bet at min odds of 2.0. £40 worth of Free Bet Tokens awarded on bet settlement. 4x£10 each with betting restrictions. 7 day expiry. Debit Card deposits only (exclusions apply). 18+ GambleAware.org. Full Terms apply
Paddy Power
As of 2026, this app has 254000 reviews with a 4.7/5 rating on Apple App Store. It also has 42800 reviews with a 4.4/5 rating on Google Play Store. The app was first released in 2010.| Year Released (iOS) | 2010 |
| Reviews (iOS) | 254000 |
| Rating (iOS) | 4.7 |
| Year Released (Android) | 2017 |
| Reviews (Android) | 42800 |
| Rating (Android) | 4.4 |
Paddy Power
Bet £10 Get £20 Free Bets
18+ UK/IE only. Register via Friends with Benefits using a valid referral code, deposit £10 with a Debit Card (no Apple Pay), then place a £10+ Sportsbook bet at 1/2 (1.5) or higher within 30 days. After settlement, receive a £20 free bet. Free bet valid 30 days; stake not returned. E-wallet deposits excluded.
Midnite
As of 2026, this app has 7400 reviews with a 4.7/5 rating on Apple App Store. It also has N/A reviews with a N/A/5 rating on Google Play Store.| Year Released (iOS) | 2021 |
| Reviews (iOS) | 7400 |
| Rating (iOS) | 4.7 |
| Year Released (Android) | N/A |
| Reviews (Android) | N/A |
| Rating (Android) | N/A |
Midnite
Bet £10 Get £40 Free Bets
18+ only. UK customers. Register with code SPORTS10GET40, deposit £10+, and place a £10 sportsbook bet at 1/1 (2.0) or greater within 14 days. Singles, Accas, or Bet Builders only (no each-way or Virtuals). Once settled, receive 4×£10 Free Bets. Free Bets expire in 7 days, non-withdrawable, and stake not returned. Voided or cashed-out bets do not qualify. One offer per customer.
William Hill
As of 2026, this app has 193000 reviews with a 4.7/5 rating on Apple App Store. It also has 32500 reviews with a 4.3/5 rating on Google Play Store. The app was first released in 2010.| Year Released (iOS) | 2010 |
| Reviews (iOS) | 193000 |
| Rating (iOS) | 4.7 |
| Year Released (Android) | 2014 |
| Reviews (Android) | 32500 |
| Rating (Android) | 4.3 |
William Hill
Bet £10 Get £40 Free Bets
18+ only. Sign up on mobile/tablet using promo code N40, deposit, then place a £10/€10 sports bet at 1/2+ odds. Once the bet settles, you receive 4×£10/€10 free bets. Excludes deposits via PayPal, Skrill, Neteller, Paysafe and others. Free bets expire after 30 days and cannot be cashed out.
LiveScore Bet
As of 2026, this app has 10000 reviews with a 4.7/5 rating on Apple App Store. It also has 5800 reviews with a 4.4/5 rating on Google Play Store. The app was first released in 2020.| Year Released (iOS) | 2020 |
| Year Released (Android) | 2020 |
| Reviews (iOS) | 10000 |
| Rating (iOS) | 4.7 |
| Reviews (Android) | 5800 |
| Rating (Android) | 4.4 |
LiveScore Bet
Bet £10 Get £30 Free Bets
18+ only. Register a new LiveScore Bet account, deposit £10+, then place and settle a £10 cash sports bet at 1/2+ odds within 14 days. Qualifying deposits exclude prepaid, virtual and unidentified debit cards. Receive £30 in free bets (2×£10 + 2×£5 Bet Builders), which must be accepted and used within 7 days.
Virgin Bet
As of 2026, this app has 18000 reviews with a 4.7/5 rating on Apple App Store. It also has 7200 reviews with a 4.3/5 rating on Google Play Store. The app was first released in 2019.| Year Released (iOS) | 2019 |
| Reviews (iOS) | 18000 |
| Rating (iOS) | 4.7 |
| Year Released (Android) | 2019 |
| Reviews (Android) | 7200 |
| Rating (Android) | 4.3 |
Virgin Bet
Bet £10 Get £30 Free Bets
18+ only. Register a new Virgin Bet account, deposit £10+, then place and settle a £10 cash sports bet at 1/2+ odds within 14 days. Once settled, you receive £30 in free bets: 2×£10 tokens and 2×£5 Bet Builder tokens. Excludes prepaid, virtual and unidentified debit cards. Free bets must be accepted and used within 7 days.
Coral
As of 2026, this app has 62000 reviews with a 4.7/5 rating on Apple App Store. It also has 11800 reviews with a 4.1/5 rating on Google Play Store. The app was first released in 2011.| Year Released (iOS) | 2011 |
| Year Released (Android) | 2012 |
| Reviews (iOS) | 62000 |
| Rating (iOS) | 4.7 |
| Reviews (Android) | 11800 |
| Rating (Android) | 4.1 |
Coral
Bet £5 Get £30 Free Bets
18+ only. Register a new Coral account, deposit £/€5+ (not via Skrill/Neteller/PayPal/Paysafe), then place your first £/€5 real-money sports bet at 1/2+ odds within 14 days. Once your qualifying bet is placed, Coral instantly credits £30 in free bets (6×£/€5). Free bets must be used within 7 days and on eligible markets, including football and horse racing bet builders.
Ladbrokes
As of 2026, this app has 90000 reviews with a 4.7/5 rating on Apple App Store. It also has 26900 reviews with a 4.1/5 rating on Google Play Store. The app was first released in 2017.| Year Released (iOS) | 2018 |
| Reviews (iOS) | 90000 |
| Rating (iOS) | 4.7 |
| Year Released (Android) | 2017 |
| Reviews (Android) | 26900 |
| Rating (Android) | 4.1 |
Ladbrokes
Bet £5 Get £30 Free Bets
18+ only. Register a new Ladbrokes account, deposit £/€5+ (not via Skrill/Neteller/PayPal/Paysafe), then place your first £/€5 real-money sports bet at 1/2+ odds within 14 days. Once placed, you’ll instantly receive 6×£/€5 Free Bets, which must be used within 7 days.
bwin
As of 2026, this app has 4300 reviews with a 4.7/5 rating on Apple App Store. It also has 1200 reviews with a 4.6/5 rating on Google Play Store. The app was first released in 2011.| Year Released (iOS) | 2012 |
| Reviews (iOS) | 4300 |
| Rating (iOS) | 4.7 |
| Year Released (Android) | 2011 |
| Reviews (Android) | 1200 |
| Rating (Android) | 4.6 |
bwin
Bet £5 Get £20 in Free Bets
18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min. first £/€5 bet on selected sports within 14 days of account reg. at min odds 1/2 to get 4x £/€5 free bets (selected sports only, valid for 7 days, stake not returned). Restrictions + T&Cs apply.
Sky Bet
As of 2026, this app has 58000 reviews with a 4.6/5 rating on Apple App Store. It also has 46600 reviews with a 4.7/5 rating on Google Play Store. The app was first released in 2010.| Year Released (iOS) | 2010 |
| Reviews (iOS) | 58000 |
| Rating (iOS) | 4.6 |
| Year Released (Android) | 2017 |
| Reviews (Android) | 46600 |
| Rating (Android) | 4.7 |
Sky Bet
Bet £0.05 Get £30 Free Bets
18+ only. Sign up as a new Sky Bet customer via the £30 Free Bets offer, place your first single/each-way bet of at least £0.05 at 1/1+ odds within 30 days, and receive three £10 non-withdrawable Free Bets. Existing, restricted, or Neteller/Skrill users don't qualify.
Unibet
As of 2026, this app has 5600 reviews with a 4.2/5 rating on Apple App Store. It also has 13600 reviews with a 4/5 rating on Google Play Store. The app was first released in 2015.| Year Released (iOS) | 2015 |
| Reviews (iOS) | 5600 |
| Rating (iOS) | 4.2 |
| Year Released (Android) | 2017 |
| Reviews (Android) | 13600 |
| Rating (Android) | 4 |
Unibet
Bet £10 Get £30 Free Bets
18+ only. Opt in and deposit £10+ via debit card, then place a £10 sports bet at 2.0+ (excluding Racing, Greyhounds and Trotting) within 7 days. Once settled, receive £30 in Free Bets: 2×£10 Bet Builders (min 4 selections) and 1×£10 Acca (min 4 selections). Free Bets expire in 7 days, stake not returned, and cannot be used on racing or virtuals. No cash-out, void bets, boosts or specials.
BetMGM
As of 2026, this app has 12000 reviews with a 4.6/5 rating on Apple App Store. It also has 4700 reviews with a 4.4/5 rating on Google Play Store. The app was first released in 2018.| Year Released (iOS) | 2018 |
| Reviews (iOS) | 12000 |
| Rating (iOS) | 4.6 |
| Year Released (Android) | 2023 |
| Reviews (Android) | 4700 |
| Rating (Android) | 4.4 |
BetMGM
Bet £10 Get £40 Free Bet
New customers: Deposit £10+ within 7 days and place a sports bet. Get 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports Bet). Valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. 18+. T&Cs apply.
247Bet
As of 2026, this app has 13 reviews with a 1.4/5 rating on Apple App Store. It also has no reviews yet on Google Play Store. The app was first released in 2025.| Year Released (iOS) | 2025 |
| Year Released (Android) | 2025 |
| Reviews (iOS) | 13 |
| Rating (iOS) | 1.4 |
| Reviews (Android) | 0 |
| Rating (Android) | N/A |
247Bet
100% Bonus up to £50
18+ New players only. Opt-in required. Min deposit £20. Offer is 100% match bonus up to £50 on first deposit. Bonus funds can be used on real money sports bet with odds of 1.75+, any sport except virtuals, boosted odds, handicap, & draw no bet markets. Bonus funds separate to cash funds, subject to 5x wagering requirement. Only bonus funds count toward wagering contribution; use within 30 days. Affordability checks apply. Terms apply. BeGambleAware.org.
Casimba
As of 2026, this app has 28 reviews with a 4.4/5 rating on Apple App Store. It also has 97 reviews with a 2.6/5 rating on Google Play Store. The app was first released in 2025.| Year Released (iOS) | 2025 |
| Year Released (Android) | 2025 |
| Reviews (iOS) | 28 |
| Rating (iOS) | 4.4 |
| Reviews (Android) | 97 |
| Rating (Android) | 2.6 |
Casimba
Bet £10 Get £20 Free Bets
18+. New Players Only. Min deposit £20. Offer is a £20 free bet when you bet a total of £10 on any sports at odds of 1.75+. Free bet credited upon settlement of all qualifying bets. Free Bet can be redeemed on any market and used in one single transaction. Winnings credited as cash and immediately withdrawable. Free bet expires 7 days after being credited, non withdrawable. Free Bet stakes not included in returns. Affordability checks apply. Terms apply. Please gamble responsibly. GambleAware.org
Grand Ivy
As of 2026, this app has 3 reviews with a 1.7/5 rating on Apple App Store. It also has 56 reviews with a 2.5/5 rating on Google Play Store. The app was first released in 2025.| Year Released (iOS) | 2025 |
| Year Released (Android) | 2025 |
| Reviews (iOS) | 3 |
| Rating (iOS) | 1.7 |
| Reviews (Android) | 56 |
| Rating (Android) | 2.5 |
Grand Ivy
Bet £20 Get £20 Free Bet
18+. New Players Only. Min deposit £20. Offer is a £20 free bet when you bet £20 in one single transaction, on any sports at odds of 1.75 or higher. Free bet credited upon settlement of all qualifying bets. Free Bet can be redeemed on any market and used in one single transaction. Winnings credited as cash and immediately withdrawable. Free bet expires 7 days after being credited. Free Bets non withdrawable. Free Bet stakes not included in returns. Affordability checks apply. Terms Apply. Please gamble responsibly. BeGambleAware.org
kwiff
As of 2026, this app has 9900 reviews with a 4.6/5 rating on Apple App Store. It also has 3600 reviews with a 4/5 rating on Google Play Store. The app was first released in 2015.| Year Released (iOS) | 2015 |
| Reviews (iOS) | 9900 |
| Rating (iOS) | 4.6 |
| Year Released (Android) | 2017 |
| Reviews (Android) | 3600 |
| Rating (Android) | 4 |
kwiff
Bet £10 Get £40 Free Bets
18+ only. Register a new kwiff account, deposit £10+, claim the offer, then place your first £10 real-money sports bet at 2.0+ odds within 5 days. Once it settles, receive £40 in Free Bets (1x£10 any sport, 2x£10 accas, 1x£10 bet builder). Free Bets expire in 7 days and require min. 3 selections where applicable.
BoyleSports
As of 2026, this app has 900 reviews with a 3.7/5 rating on Apple App Store. It also has 2800 reviews with a 3.1/5 rating on Google Play Store. The app was first released in 2017.| Year Released (iOS) | 2017 |
| Reviews (iOS) | 900 |
| Rating (iOS) | 3.7 |
| Year Released (Android) | 2017 |
| Reviews (Android) | 2800 |
| Rating (Android) | 3.1 |
BoyleSports
Bet £10 Get £40 in Free Bets
18+ UK (excl. NI). Deposit & bet £10 at odds 2.0+. Get £40 free bets after settlement. 30 days to qualify. Free bets valid 7 days. No cash-out. Account & Payment restrictions apply. 1 Free Bet per customer, household & IP. T&Cs apply. begambleaware
BetVictor
As of 2026, this app has 55000 reviews with a 4.7/5 rating on Apple App Store. It also has 4200 reviews with a 2.8/5 rating on Google Play Store. The app was first released in 2012.| Year Released (iOS) | 2012 |
| Reviews (iOS) | 55000 |
| Rating (iOS) | 4.7 |
| Year Released (Android) | 2017 |
| Reviews (Android) | 4200 |
| Rating (Android) | 2.8 |
BetVictor
Bet £10 Get £30 Free Bets
18+ UK new customers. Opt in, deposit £10+, and place a £10 Football bet at 1/1 (2.00) or greater within 7 days. Must use real cash; no cash-out, void, boosts, virtuals or bonus funds. On settlement receive £15 in Football Free Bets, plus £15 more after 24 hours. Free Bets valid 7 days, stake not returned. One welcome offer per household. T&Cs apply.
Parimatch
As of 2026, this app has 6500 reviews with a 4.8/5 rating on Apple App Store. It also has 900 reviews with a 3.8/5 rating on Google Play Store. The app was first released in 2020.| Year Released (iOS) | 2020 |
| Reviews (iOS) | 6500 |
| Rating (iOS) | 4.8 |
| Year Released (Android) | 2020 |
| Reviews (Android) | 900 |
| Rating (Android) | 3.8 |
Parimatch
Bet £10 Get £30 Free Bets
18+ Opt in, deposit & bet £10+ on any Champions League market at odds of 2.0+ within 7 days of registration. No cash out. Get £30 in specified Football Free Bets. Free bets are valid 7 days. Click for T&Cs. gambleaware.org
FAQ: Most Popular Betting Apps
What is the most popular betting app?
As of 2026, Paddy Power is the most popular betting app, with an impressive 4.7/5 rating with 254000 reviews on Apple App Store. It also has 4.4/5 rating with 42800 reviews on Google Play Store.
Paddy Power
Bet £10 Get £20 Free Bets
18+ UK/IE only. Register via Friends with Benefits using a valid referral code, deposit £10 with a Debit Card (no Apple Pay), then place a £10+ Sportsbook bet at 1/2 (1.5) or higher within 30 days. After settlement, receive a £20 free bet. Free bet valid 30 days; stake not returned. E-wallet deposits excluded.
Are popular betting apps better for beginners?
Usually, yes. The most popular betting apps tend to offer the smoothest onboarding experience, clearer odds, and simpler bet slips — all of which help beginners feel more confident. Popular apps also invest heavily in UX, meaning fewer confusing menus and faster access to the markets you want.
Do popular betting apps offer better bonuses?
Not necessarily, but many of the biggest brands have plenty of capital and are able to offer strong welcome bonuses to attract new customers. A good example is Betfred, with a massive Bet £10 Get £50 offer.
Do popular betting apps have faster withdrawals?
Mostly yes. Popular betting apps have more resources, and tend to offer faster and more reliable payout systems. You can read our full reviews to find out more about withdrawal speed for individual apps.
Are popular betting apps safer than smaller ones?
Absolutely yes; major betting apps are licensed by the UK Gambling Commission, use encrypted payment systems, and follow strict responsible-gambling rules. Their popularity comes from years of trust and reliability.
Can I trust the ratings of popular betting apps?
Yes. App Store and Google Play ratings are based on real user feedback, so they are a reliable indicator of an app's performance. The single most reliable indicator that you should look for is the number of reviews, regardless of good or bad — the more there are, the more popular the app is.